our "why": A note from our founder.

I took my first indoor cycling class in 2008…and left the room halfway through it to puke in a trash can before going back in to finish the ride. I was the queen of not listening to my body, of adding resistance because the person next to me added resistance and I thought I had to do better than them. What can I say? I was an athlete my whole life, so I was used to being in competition. When I started going to studios with leaderboards, mirrors everywhere and all sorts of tech, it was the same thing, but escalated. Instead of paying attention to how my body was feeling, I paid attention to numbers and rankings. 

If you’ve ever wondered why we don’t have mirrors, leaderboards or fancy tech hooked up to our bikes at upcycle, that’s why. Because it’s when you ditch the distractions and really connect in with your body, your breath, your self…that the magic happens. Not just physically, but mentally. It's not about the numbers here. It's about finding the joy in moving your body, of feeling the energy in the room that comes with collective movement, about finding a community of people from all walks of life who are here with the same goal: to feel good.  
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After more than 8 years of owning this business, I can only hope that I’ve helped people feel as much at home in their bodies as I’ve learned to feel in mine just from spending so much time on this bike that goes nowhere.

With love and loads of sweat,
Kim Goodman
Founder, co-owner and all around hype girl