about

upcycle fitness opened its doors in downtown collingswood on may 18, 2015 in a small studio space with 16 bikes, a check-in desk and 6 instructors including founder, kim goodman. needless to say, we outgrew that space very quickly.
two and a half years after opening, 716 haddon ave was ours to completely gut, renovate and build a beautiful and cozy studio, cafe and gathering space for our team and our community to move, connect and grow together.
though upcycle has adapted, pivoted, grown and evolved many times throughout the years, our goal has always been the same: to change the way people relate to fitness, to make positive change in our local community and to have a lot of fun doing it.

the people behind it all

if you're wondering how upcycle came to be, it's pretty straightforward: girl meets boy; six months later, boy convinces girl to follow her dreams; girl opens her own business and brings boy on 4 years later as co-owner. the rest is history (and includes a handful of dogs, a wedding, a pandemic and a whole lot more).
since 2015, upcycle has been very proudly woman-owned and run, but in 2019, we got to add "family-owned" to our elevator pitch when I brought Jake on as co-owner.
though the business has adapted, pivoted and evolved many times since day one, the goal has always been the same: to use our business as a force for good in our community - in and out of classes - and to change the way people relate to fitness and to their bodies.
I can't say this enough, but I am so incredibly grateful for this community we've created, this team we get to work with and this place that feels like coming home, every single time. I really hope you love it as much as I do.